LGDG - Art Director

Leading creative and content direction across three fashion brands, spanning art direction, photography, film, social, UGC and design. Developing concepts and visual direction, while overseeing complete shoot production including locations, styling, casting and on-set direction.

Providing creative direction for long term brand development. Working with creators, commercial partners and social teams to develop brand content and UGC. Producing and reviewing performance of paid ad content.